ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Jun 10, 2022 14:42 JST
Source:
mazda
Mazda Develops New Special Body Color Rhodium White Premium
A new color for Large Product group models delivered by Mazda's unique TAKUMINURI painting technology
HIROSHIMA, Japan, Jun 10, 2022 - (JCN Newswire) - Mazda Motor Corporation today introduced Rhodium White Premium, a special paint color born from our unique Takuminuri(1) painting technology. This new color will be available this summer, predominantly for our Large Product group models, starting with the Mazda CX-60(2).
Rhodium White Premium
Rhodium White Premium Paint Layer Structure
Mazda believes color is a crucial part of what gives shape to a vehicle, and thus we are focusing efforts on developing colors that accentuate a dynamic and delicate expression via the Kodo - Soul of Motion design theme. Rhodium White Premium is a pure white inspired by Japanese aesthetics finding beauty in simplicity and the absence of superfluous elements. Furthermore, the paint's fine grain accentuates the shadows on the surface of the vehicle complimenting the metallic texture of Rhodium White Premium.
Developing Rhodium White Premium, we were able to take Takuminuri to new heights, successfully mass producing an expressive color using only three layers: a clear layer, a reflective layer and a color layer. The color layer provides a newly developed white pigment that delivers a silky smooth, fine-grain white. As standard practice with white colored paints, the undercoat tends to show through, and the clear coat is generally thicker than for other colors. However, Rhodium White Premium uses a newly developed pigment thanks to which we were able to reduce the thickness of the color layer by up to 30%(3). This also contributes to more efficient use of resources and a reduction of CO2 emissions during the production process.
For the reflective layer, we use a method in which paint containing ultra-thin, high luminance aluminum flakes is applied meticulously to achieve a uniform thickness and which then dramatically shrinks in volume during the drying process. Resulting in an extremely thin reflective layer down to approximately 0.5 microns or about 7% of the thickness of a typical reflective layer.
Moreover, we were able to achieve a hand-painted like finish with the aluminum flakes smoothly aligned at regular intervals in the reflective layer(4). The entire surface gleams when exposed to light and displays a realistic metallic texture. Individual aluminum flakes are distributed evenly and parallel to the undulations of the body surface, producing a glossy and shaded appearance when hit by light despite the bright white color of Rhodium White Premium.
As we believe color to be a key component of any vehicle, Mazda will continue to pursue new color expressions and painting technologies to enhance the attractiveness of our products, aiming to become a brand that shares a special bond with its customers.
(1) Mazda's painting technology that reproduces a precise, high-quality paint finish as if done by the hands of a skilled craftsman on an automobile mass production line. The new color is the third of such colors following Soul Red Crystal and Machine Gray Premium.
(2) Available in Europe this summer and early fall in Japan
(3) Compared to Snowflake White Pearl Mica
(4) The same technique used in Machine Gray Premium
Source: mazda
Sectors: Automotive
Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
DOCOMO and NTT Com Jointly Demonstrate Practicality of DOCOMO's New Multi-platform Cloud-rendering Technology
Jul 26, 2024 17:05 JST
TANAKA Precious Metals Provided Award Items and Ceremony Souvenirs for the International Friendly Matches of the Japan Men's National Blind Football Team at the "DAICEL Blind Football Japan Cup 2024 in Osaka" on July 7
Jul 26, 2024 03:00 JST
Eisai and EcoNaviSta Enter into Business Alliance Agreement Aimed at Building a Dementia Ecosystem and Commence Collaboration
Jul 25, 2024 10:30 JST
Hitachi Awarded Largest Contract in Singapore to Supply 450 Lifts at HDB Blocks
Jul 24, 2024 16:27 JST
Hitachi to Announce Capital Reorganization of Air Conditioning Joint Venture
Jul 24, 2024 15:02 JST
Eisai to Present Dual-Acting Lecanemab Three-Year Efficacy and Safety Data and Discuss Long-Term Outcomes of Continued Treatment at the Alzheimer's Association International Conference 2024
Jul 23, 2024 20:23 JST
Toyota Material Handling Japan and Fujitsu launch Japan's first service for evaluating forklift safety in the cloud using AI
Jul 23, 2024 11:26 JST
AEON and CJPT working to resolve logistics industry issues and achieve carbon neutrality at AEON Fukuoka XD
Jul 22, 2024 13:52 JST
Rovanpera and Ogier score another TOYOTA GAZOO Racing one-two
Jul 22, 2024 12:30 JST
Team HRC with Japan Post Wins 45th Suzuka 8 Hours Endurance Road Race
Jul 22, 2024 11:33 JST
Honda to Hold its Official e-Motorsports Event, "Honda Racing eMS 2024"
Jul 19, 2024 20:04 JST
MHI America Acquires Three Utility-Scale Solar Power Projects in Pennsylvania, Advancing the Company's Energy Transition Strategy
Jul 19, 2024 19:04 JST
JCB and Worldline unveil a new whitepaper offering European merchants invaluable insights into facilitating seamless payments for international consumers
Jul 19, 2024 12:00 JST
Fujitsu Chosen to Help Solving Social Issues Caused by Fake News
Jul 19, 2024 11:30 JST
Champion REIT holds first 'ESG Week'
Jul 18, 2024 20:14 JST
Lexus LBX Adds a New High Performance Variant, the LBX "MORIZO RR"
Jul 18, 2024 17:25 JST
VitalLife and Bumrungrad International Hospital in Thailand Launch NEC's FonesVisuas Test: First Major Deployment Outside Japan, Revolutionizing Disease Risk Prediction
Jul 18, 2024 15:34 JST
Fujitsu publishes CHRO Roundtable Report 2024, summarizing the challenges and implications of the implementation of data-driven human capital management
Jul 18, 2024 10:44 JST
Fujitsu-sponsored professional golfer Ayaka Furue victorious in the Amundi Evian Championship
Jul 16, 2024 23:26 JST
Neste and Mitsubishi Corporation agree on strategic partnership to develop supply chains for renewable chemicals and plastics
Jul 16, 2024 18:36 JST
More Latest Release >>
Related Release
Mazda: Announcement by Ministry of Land, Infrastructure, Transport and Tourism Regarding Applications for Type Designation
7/1/2024 10:53:00 AM JST
Mazda Production and Sales Results for May 2024
6/27/2024 4:02:00 PM JST
Subaru, Toyota, and Mazda Commit to New Engine Development for the Electrification Era, Toward Carbon Neutrality
5/28/2024 12:45:00 PM JST
Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024
4/25/2024 6:21:00 PM JST
First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
4/19/2024 1:50:00 PM JST
Panasonic Energy and Mazda Enter Agreement Towards Supply of Cylindrical Automotive Lithium-ion Batteries
3/29/2024 5:42:00 PM JST
Mazda Production and Sales Results for February 2024
3/29/2024 10:00:00 AM JST
Mazda: Permanent Pride of Hiroshima Exhibition Opens April 27
3/19/2024 4:02:00 PM JST
'MMVO,' Mazda's Production Base in Mexico Marks its 10th Anniversary
2/26/2024 2:00:00 PM JST
MAZDA INNOVATION SPACE TOKYO Opens
2/16/2024 5:29:00 PM JST
More Press release >>