ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Jun 10, 2022 14:42 JST
Source:
mazda
Mazda Develops New Special Body Color Rhodium White Premium
A new color for Large Product group models delivered by Mazda's unique TAKUMINURI painting technology
HIROSHIMA, Japan, Jun 10, 2022 - (JCN Newswire) - Mazda Motor Corporation today introduced Rhodium White Premium, a special paint color born from our unique Takuminuri(1) painting technology. This new color will be available this summer, predominantly for our Large Product group models, starting with the Mazda CX-60(2).
Rhodium White Premium
Rhodium White Premium Paint Layer Structure
Mazda believes color is a crucial part of what gives shape to a vehicle, and thus we are focusing efforts on developing colors that accentuate a dynamic and delicate expression via the Kodo - Soul of Motion design theme. Rhodium White Premium is a pure white inspired by Japanese aesthetics finding beauty in simplicity and the absence of superfluous elements. Furthermore, the paint's fine grain accentuates the shadows on the surface of the vehicle complimenting the metallic texture of Rhodium White Premium.
Developing Rhodium White Premium, we were able to take Takuminuri to new heights, successfully mass producing an expressive color using only three layers: a clear layer, a reflective layer and a color layer. The color layer provides a newly developed white pigment that delivers a silky smooth, fine-grain white. As standard practice with white colored paints, the undercoat tends to show through, and the clear coat is generally thicker than for other colors. However, Rhodium White Premium uses a newly developed pigment thanks to which we were able to reduce the thickness of the color layer by up to 30%(3). This also contributes to more efficient use of resources and a reduction of CO2 emissions during the production process.
For the reflective layer, we use a method in which paint containing ultra-thin, high luminance aluminum flakes is applied meticulously to achieve a uniform thickness and which then dramatically shrinks in volume during the drying process. Resulting in an extremely thin reflective layer down to approximately 0.5 microns or about 7% of the thickness of a typical reflective layer.
Moreover, we were able to achieve a hand-painted like finish with the aluminum flakes smoothly aligned at regular intervals in the reflective layer(4). The entire surface gleams when exposed to light and displays a realistic metallic texture. Individual aluminum flakes are distributed evenly and parallel to the undulations of the body surface, producing a glossy and shaded appearance when hit by light despite the bright white color of Rhodium White Premium.
As we believe color to be a key component of any vehicle, Mazda will continue to pursue new color expressions and painting technologies to enhance the attractiveness of our products, aiming to become a brand that shares a special bond with its customers.
(1) Mazda's painting technology that reproduces a precise, high-quality paint finish as if done by the hands of a skilled craftsman on an automobile mass production line. The new color is the third of such colors following Soul Red Crystal and Machine Gray Premium.
(2) Available in Europe this summer and early fall in Japan
(3) Compared to Snowflake White Pearl Mica
(4) The same technique used in Machine Gray Premium
Source: mazda
Sectors: Automotive
Copyright ©2025 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
DENSO Acquires Axia Vegetable Seeds to Realize Sustainable Agriculture
Jul 04, 2025 16:20 JST
MHIET Launches 450kW Gas Cogeneration System Capable of Hydrogen Co-Firing
Jul 04, 2025 15:13 JST
Yachiyo Engineering and NEC launch adaptation finance study in Indonesia to calculate the adaptation value of disaster prevention measures
Jul 04, 2025 13:25 JST
Fujitsu to implement store monitoring solution for METRO Inc. in Canada, enhancing operational efficiency and policy compliance
Jul 04, 2025 13:19 JST
Fujitsu to develop ETF trading platform based on TSE's CONNEQTOR and provide it to Australian Securities Exchange
Jul 03, 2025 11:14 JST
Mitsubishi Motors Launches the All-New Grandis for the European Market
Jul 02, 2025 12:10 JST
Valuufy partners with Mainichi Future Creation Lab, Supporting New Approaches to Business Sustainability
Jul 02, 2025 12:00 JST
Fujitsu launches solution to enhance customers' global supply chain resilience
Jul 02, 2025 11:32 JST
MHI Receives Order to Supply Four Circulating Water Pumps for Units 5 and 6 of Sanmen Nuclear Power Plant in China Under Collaboration with Dongfang Electric Machinery
Jul 02, 2025 11:30 JST
Multi-purpose Arena in Odaiba Aomi Area TOYOTA ARENA TOKYO Construction Completed
Jul 01, 2025 22:56 JST
1Finity, a Fujitsu company, commences operations and reveals brand identity
Jul 01, 2025 22:53 JST
MHI Thermal Systems Begins Field Test of Jointly Developed "Surplus Renewable Energy Absorption and Release System"
Jul 01, 2025 22:40 JST
Japan's Telecommunications Carriers Strengthen Disaster Response Through Collaborative Information Sharing
Jul 01, 2025 22:30 JST
JCB and Mandai Wildlife Group Deepen Partnership with exclusive discounts for JCB cardmembers
Jul 01, 2025 16:00 JST
Fujitsu provides Japan's first AI-powered cloud-based library search service
Jul 01, 2025 11:30 JST
JCB Brings Apple Pay to Cardmembers in Vietnam
Jul 01, 2025 11:15 JST
First Shipment of LNG from the LNG Canada Project
Jul 01, 2025 11:00 JST
Approval in Principle (AiP) for World's First LCO2 / Methanol Carrier
Jun 30, 2025 20:30 JST
Acropolis Rally Greece: Day 4 Sunday success and second overall for TOYOTA GAZOO Racing's Ogier
Jun 30, 2025 20:15 JST
Mitsubishi Fuso-Hino Merger: 4 Firms Collaborate for the Future of Commercial Vehicles
Jun 30, 2025 20:10 JST
More Latest Release >>
Related Release
Mazda Production and Sales Results for April 2025
5/29/2025 6:44:00 PM JST
Mazda Adopts North American Charging Standard for BEVs launched in Japan
5/9/2025 4:03:00 PM JST
Mazda Announces "Lean Asset Strategy" that Realizes Electrification of Multi-Solution
3/18/2025 4:13:00 PM JST
Mazda Production and Sales Results for January 2025
2/27/2025 6:20:00 PM JST
Mazda Conducts Demonstration Operation of Cupola Melting Furnace using Biomass Fuel 100%
2/27/2025 4:27:00 PM JST
Mazda to Strengthen Production and Sales Systems in Thailand
2/14/2025 5:04:00 PM JST
MAZDA TRANS AOYAMA Opens in Minami-Aoyama
2/4/2025 5:38:00 PM JST
Mazda Production and Sales Results for December 2024 and for January through December 2024
1/30/2025 4:44:00 PM JST
Mazda Introduce the All-NEW "Mazda6" Battery EV in Europe
1/10/2025 5:27:00 PM JST
Mazda to build Module Pack Plant for Cylindrical Lithium-ion Batteries for Automotive Use in Iwakuni City, Yamaguchi Prefecture
1/6/2025 3:36:00 PM JST
More Press release >>