ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Jun 20, 2022 09:45 JST
Source:
Dynasty Fine Wines Group Limited
Dynasty Fine Wines Announces Product Upgrades in 2022, Invigorates its Brands with More New Products Young and Chic
Steps Up Cultivating On- and Off-line Retail Channels
Further Develops Young Consumer Market
HONG KONG, Jun 20, 2022 - (ACN Newswire) - Dynasty Fine Wines Group Limited ("Dynasty" or the "Group") (HKG: 828), a premium grape winemaker in China, has upgraded its products in 2022, launching two smaller volumes - 373ml and 180ml - wine series in screw cap bottles, and also the Pleasant Color gift box and "Chinese style" product series, offering consumers more new and fashionable products and also to capture share in the young consumer market.
Innovative small 373ml and 180ml screw cap products
Pleasant Color gift box set
The new "Chinese style" series with the Chinese name of Dynasty on the bottle
The Group has launched the innovative 373ml and 180ml Dynasty dry red and semi-dry white series, sizes "disruptive" of the traditional wine market, to help it tap the young consumer market. Unlike the traditional 750ml bottles the Group offers, the new products come with a screw cap to make them more convenient to enjoy, and young people today like to enjoy their wines anytime, anywhere. Of the two new products, intending to snatch a piece of the market from beer, the 180ml comes in boxes of six, giving young people another choice of drinks in gatherings. As for the 373ml series, it promises added value to consumers. With O2O platform support, consumers can scan the product QR code and get rewards, not only helping foster interaction between consumers and the brand, but also giving consumers direct benefits and surprises, and ultimately allowing Dynasty's products to reach wider consumer groups.
A grape wine series of entry-level prices, Pleasant Color targets to appeal to young consumers and has been well received since its debut last year. This year, a gift box has been created for it, a gift option ideal for gatherings with family and friends and festive celebrations. In addition, the ready-to-drink series for young consumers, pairs well with hot pot, fusion and private kitchen dishes, thus is popular among young people. With such attributes and support of new media marketing on including Xiaohongshu, Douyin, Kuaishou and Weibo, the series has become a hot choice on the Internet.
Dynasty's products typically carry on the bottle the "DYNASTY" brand name. To strengthen brand awareness, the Group has launched a "Chinese style" edition showing its name in Chinese, to bring home its position as a domestic grape wine brand and also to attract mainstream e-commerce consumers who love what China makes and favors. Dynasty plans to promote the series via e-commerce channels and, on top of its presence on mainstream e-commerce platforms, efforts will be made to exploit new retail channels using such supplementary promotional means as live streaming or videos.
In recent years, Dynasty has been actively pursuing innovation, embracing the "5+4+N" product strategy, with "N" standing for developing various customized products and continuously creating new products to meet the diverse needs of different Chinese consumer groups. The Group's product upgrade in 2022 entailing the launch of new products more convenient to enjoy, young and chic, and agree with the craving for all things China, can help invigorate the brand, strengthen the deployment of products for young consumers, as well as consolidate the image of Dynasty as a representative domestic grape wine brand.
Source: Dynasty Fine Wines Group Limited
Sectors: Food & Beverage
Copyright ©2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
Latest Release
Approval in Principle (AiP) for World's First LCO2 / Methanol Carrier
Jun 30, 2025 20:30 JST
Acropolis Rally Greece: Day 4 Sunday success and second overall for TOYOTA GAZOO Racing's Ogier
Jun 30, 2025 20:15 JST
Mitsubishi Fuso-Hino Merger: 4 Firms Collaborate for the Future of Commercial Vehicles
Jun 30, 2025 20:10 JST
Six Companies Establish BlueRebirth Council to Expand Use of Recycled Materials in New Vehicles
Jun 30, 2025 19:25 JST
Honda Changes Plan to Build New Production Plant for Next-generation Fuel Cell Module in Japan
Jun 30, 2025 19:20 JST
MHI-AC&R Receives Recommendation Award of JARAC's 42nd Excellent Energy Saving Equipment Awards
Jun 30, 2025 19:00 JST
The University of Osaka and Fujitsu Japan launch joint research on AI-powered education support for culturally and linguistically diverse children in Japan
Jun 30, 2025 12:00 JST
JCB has launched contactless subway payment services in Shanghai and Beijing, marking the first such service in mainland China
Jun 30, 2025 12:00 JST
Honda Opens "Honda Software Studio Osaka" as New Software Development Operation
Jun 26, 2025 13:30 JST
Honda Issues "Honda ESG Report 2025"
Jun 26, 2025 13:29 JST
Fujitsu's Uvance Wayfinders consulting empowers customers to evolve business foundations leveraging data and AI
Jun 26, 2025 11:00 JST
MHI Receives Contract for Refurbishment of APM System at Singapore Changi Airport
Jun 25, 2025 14:00 JST
Special Summer Event "Tanabata Festival at Anime Tokyo Station" Feature a Public Recording of a Chat and Dramatic Reading by Voice Actors Miina Tominaga and Wataru Takagi on July 7
Jun 25, 2025 11:00 JST
Technica Zen and BSI Professional Services Japan Launch Customizable Training to Strengthen AI Governance in Japanese Companies
Jun 25, 2025 10:00 JST
Executive Appointments in Connection with the Establishment of NESIC Holdings
Jun 23, 2025 19:22 JST
Hua Medicine Announces at 2025 ADA Scientific Sessions that Dorzagliatin Combined with DPP-4 Inhibitor Shows Promise in Reducing Blood Lipids While Restoring Glucose Homeostasis
Jun 23, 2025 13:05 JST
CanSinoBIO Launches Pneumococcal Vaccine: An Innovative Choice to Safeguard Children's Health
Jun 20, 2025 19:06 JST
Sharp Launches A2 Size ePoster Color Electronic Paper Display
Jun 19, 2025 12:08 JST
Fujitsu unveils AI-powered presentation technology, enabling automated multilingual and customizable presentations
Jun 19, 2025 10:25 JST
ULVAC Continues Participation in "Lab-in-Fab" Project to Advance Piezoelectric MEMS Technology, Now Entering a New Phase
Jun 19, 2025 09:30 JST
More Latest Release >>
Related Release
Dynasty's Profit Attributable to Owners of The Company Increases by 57%
March 29 2025 00:42 JST
Dynasty Wins One Silver and One Bronze Medals at 2024 HKIWSC
November 08 2024 19:32 JST
DYNASTY'S PROFIT ATTRIBUTABLE TO OWNERS OF THE COMPANY INCREASES BY 73% TO HK$18.5 MILLION IN 1H2024
August 29 2024 01:29 JST
Dynasty's Annual General Meeting is Successfully Concluded
June 26 2024 21:59 JST
Dynasty's Brandy Wins First Gold Award at 2024 IWSC
June 11 2024 18:07 JST
Dynasty Fine Wines Announces 2023 Annual Results
March 28 2024 17:35 JST
Dynasty Fine Wines Revenue for 2023 1H Increases by 27% to HKD$128.2 Million
August 29 2023 22:20 JST
Dynasty Launches New NIANHUA Series in 2023 to Meet Needs of Different Consumer Groups
June 12 2023 10:57 JST
Dynasty Fine Wines Announces 2022 Annual Results
March 29 2023 08:46 JST
Dynasty Fine Wines's White Wine Revenue Transcends Red Wine for The First Time in The First Half of 2022
August 26 2022 23:49 JST
More Press release >>