ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
Home
Press release
Nov 15, 2022 18:52 JST
Source: mazda
Artisan Red Premium: New Special Body Color Developed by Mazda
- New color developed with Mazda's proprietary Takuminuri painting technology -
HIROSHIMA, Japan, Nov 15, 2022 - (JCN Newswire) - Mazda Motor Corporation has applied its proprietary painting technology Takuminuri(1) to develop a new special color Artisan Red Premium. This color will be introduced as a premium highlight for vehicles in our current lineups as well as forthcoming releases in our Large Product group.
Artisan Red Premium Paint Layer Structure
Mazda believes color to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colors that accentuate a dynamic and delicate expression in line with the Kodo - Soul of Motion - design theme. Artisan Red Premium, the fourth Takuminuri color, was developed to extend the range of how the world views red, one of the colors symbolizing Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first color Soul Red Premium was released.
Artisan Red Premium conveys the connotation of a red color created by skilled artisans. This extraordinary red produced by Mazda designers, engineers and other artisans manifests a mature outlook that is more refined and sophisticated than previous special colors. The concept underlying design was to create the red found in a mature wine made with unsurpassed craftsmanship. Artisan Red Premium accentuates the strength and beauty of form that takes shape as highlights hit by light portray a fine-grained transparent red shining brightly and dominant shade produces a profound depth and richness, rendering high contrast.
Also, similar to Soul Red Crystal(2), Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer. It combines an outstanding aesthetic appearance with a reduced environmental footprint. For the translucent paint layer, a high-chroma pigment is employed that people perceive to be the reddest of reds, a pigment also used for the Soul Red Crystal. For the reflective/absorptive layer, we applied a technology that more smoothly aligns aluminum flakes at regular intervals. This was also leveraged for the third Takuminuri color Rhodium White Premium. In addition, we improved on the jet-black pigment, which renders shade in the second color Machine Gray. This combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection and the richness of shades created as light is soundly absorbed so as to achieve a balance between transparency and a mature profoundness.
In the belief that "color is an element of form," Mazda will continue to pursue new color expressions and painting technologies to enhance the attractiveness of our products, aiming to be a company that shares a special bond with its customers.
(1) Takuminuri, which translates as "Artisan coloring," is Mazda's painting technology that reproduces a precise, high-quality paint finish as if applied by the hands of a skilled craftsman along the automobile mass production line.
(2) Soul Red Crystal is a further refinement of Soul Red Premium and a special paint color developed with the Takuminuri painting technology.
Sectors: Automotive
Copyright ©2023 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
NEC Touts "Truly Open, Truly Trusted" Approach to Network Ecosystems for 5G and Beyond at MWC 2023 in Barcelona
Feb 07, 2023 18:06 JST
Mitsubishi Heavy Industries Achieves YoY Increases in Order Intake, Revenue, Business Profit, and Net Income in Third Quarter
Feb 07, 2023 15:38 JST
Renault-Nissan-Mitsubishi Alliance open a new chapter for their partnership
Feb 07, 2023 13:04 JST
KEMRI and NEC Announce Trials on Biometric-based Vaccination Management System for Newborn Children in Kenya
Feb 07, 2023 11:39 JST
Toyota Launches All-New Prius HEV in Japan
Feb 06, 2023 14:39 JST
Fujitsu Launches New Platform to Support Web3 Developers Globally
Feb 06, 2023 13:20 JST
JCB and Vietnam Prosperity Joint Stock Commercial Bank launch VPBank JCB Credit Card with a focus on Generation Z in Viet Nam
Feb 06, 2023 12:00 JST
DENSO Announces Third Quarter Financial Results
Feb 03, 2023 19:24 JST
TOYOTA GAZOO Racing in search of more Swedish snow success
Feb 03, 2023 18:10 JST
Mitsubishi Shipbuilding and INPEX Complete Conceptual Study for Ammonia Bunkering Vessel
Feb 02, 2023 17:03 JST
Fujitsu named to FORTUNE Magazine's 2023 list of "World's Most Admired Companies" for fifth year running
Feb 02, 2023 16:33 JST
Hitachi to Strengthen Business Structure to Accelerate Growth through Digital, Green, and Innovation
Feb 02, 2023 14:19 JST
Fujitsu delivers digital transformation with AI demand forecast service for TORIDOLL noodle shops throughout Japan
Feb 02, 2023 11:36 JST
Compact CO2 Capture System Receives "Awards for Excellence" at the 2022 Nikkei Excellent Products and Services Awards
Feb 01, 2023 16:52 JST
Fujitsu outlines vision for secure and sustainable network technologies at MWC Barcelona 2023
FP
Feb 01, 2023 10:53 JST
Premiere of New Mazda CX-90 Crossover SUV
Feb 01, 2023 09:00 JST
Honda: Production, Sales and Export Results for December, 2022
Jan 31, 2023 11:57 JST
Mazda Production and Sales Results for December 2022 and for January through December 2022
Jan 31, 2023 11:08 JST
DOCOMO Conducts World's First Trial of Transmissive Metasurface on Window to Deliver Indoor Radio Waves to Outdoor Foot of Building
Jan 30, 2023 17:00 JST
Small, Efficient 5G Multisector Antenna Indoor Base Station Achieves World's First Demonstration using 28GHz
Jan 30, 2023 16:35 JST
More Latest Release >>
Related Release
Premiere of New Mazda CX-90 Crossover SUV
2/1/2023 9:00:00 AM JST
Mazda Production and Sales Results for December 2022 and for January through December 2022
1/31/2023 11:08:00 AM JST
Mazda reveals Mazda MX-30 e-Skyactiv R-EV in Europe
1/16/2023 9:11:00 AM JST
Mazda Production and Sales Results for November 2022
12/26/2022 4:06:00 PM JST
Release of Mazda Integrated Report 2022
12/5/2022 12:30:00 PM JST
Mazda: New Partnerships for the Development and Production of Electric Drive Units
11/22/2022 4:10:00 PM JST
Mazda: Mid-Term Management Plan Update and Management Policy up to 2030
11/22/2022 1:40:00 PM JST
Mazda Included in MSCI Japan ESG Select Leaders Index
7/29/2022 6:17:00 PM JST
Mazda Production and Sales Results for June 2022 and for January through June 2022
7/29/2022 11:16:00 AM JST
Mazda Production and Sales Results for May 2022
6/30/2022 1:33:00 PM JST
More Press release >>