Langham Place Mall of Champion REIT Holds Disney and Pixar - Fluffy Festival
A Series of Christmas Promotional Activities to Stimulate Foot Traffic and Consumption at the Mall
HONG KONG, Dec 20, 2022 - (ACN Newswire) - Champion Real Estate Investment Trust ("Champion REIT" or the "Trust"; stock code: 2778), owner of Three Garden Road and Langham Place, has launched a series of promotional activities at Langham Place Mall to increase foot traffic and boost consumption in time for the Christmas season. With 30 new stores opened in 2022 and a 100% occupancy rate, Langham Place Mall is one of the few major shopping malls in Hong Kong that has been able to maintain full occupancy during the pandemic.
 | Disney and Pixar - Fluffy Festival held at Langham Place Mall was well received by customers |
 | The mall invites pet owners to "Fluffy Christmas Party", promoting pet-friendly shopping environment |
People's lifestyles and consumption habits have changed due to the pandemic. In view of this, Langham Place Mall has adjusted its business strategy and continuously improved its tenant mix. Currently, catering services accounts for approximately 20% of the tenant portfolio. The mall is committed to providing a diversified shopping, dining and lifestyle experience to local customers. Recently, Langham Place Mall has opened several new restaurants, including the #HAP Taiwanese Hotpot with novel decoration. In addition, Campsite with luxury camping theme will be opened after Christmas. The restaurant provides a variety of western dishes, combined with natural ingredients, so that diners can have a new dining experience in the camping environment. Disney fans should not miss the first Hong Kong Disney authorised new retail experience selfie shop - Good Moment, consisting of various Disney scenes with AR technology, which provide customers with extraordinary entertainment experience.
Langham Place Mall is holding the "Disney and Pixar Fluffy Festival" at the L4 Atrium. The event features a six-metre tall Disney and Pixar Fluffy Christmas Tree, the first of its kind in Hong Kong, and a "Chill Fluffy Pop-Up Store" offering close to 300 new Disney Fluffy products, which have received overwhelming response.
As a pet-friendly mall, customers can visit it and enjoy shopping with pets by putting them in the pet carrier or pet stroller provided. To promote the pet-inclusive message, pet owners have been invited to participate in the "Fluffy Christmas Party", giving them an opportunity to take pictures with their beloved fluffy friends. Langham Place has hosted the "Doggie Adoption Day" event in cooperation with the HK Saving Cat And Dog Association (HKSCDA) at Eaton Club, 5/F Langham Place Office Tower, encouraging the public to "adopt instead of shop" and extend their unconditional love.
In order to capture the traditional peak holiday shopping season, Langham Place Mall has also prepared 20,000 lucky draw gifts for customers. It will have a synergistic effect with the mall's Christmas events, stimulating spending with unique sales experience. Besides, Langham Beauty has launched the "Triple Special Offers" for this Christmas, bringing a series of surprises to customers. They can participate in "Christmas Greeting Cards Postal Service", which allows them to mail Christmas cards to relatives and friends to express their holiday wishes. In addition, customers who spend HK$500 can join the "LANGHAM BEAUTY Advent Calendar" promotional activity. For those who spend HK$300, they can play the Shopping Bonus at Capsule Vending Machine, and win fabulous prizes.
Ms Christina Hau, Chief Executive Officer of Champion REIT, said, "With its prime location, regularly updated tenant portfolio and unique promotion activities, Langham Place has won the hearts of tenants and customers over the years, and has been recognised as a popular and fashionable social and shopping hotspot for young customers. During COVID-19, the Trust actively adopted flexible leasing strategies and joined hands side by side with tenants to explore business opportunities and that generate long-term value."
About Champion REIT (Stock Code: 2778) Champion Real Estate Investment Trust is a trust formed to own and invest in income producing office and retail properties. The Trust focuses on Grade A commercial properties in prime locations. It currently offers investors direct exposure to nearly 3 million sq. ft. of prime office and retail floor area. These include two Hong Kong landmark properties, Three Garden Road and Langham Place, as well as joint venture stake in 66 Shoe Lane in Central London. Since 2015, the Trust has been included in the Constituent of Hang Seng Corporate Sustainability Benchmark Index of Hang Seng Indexes.
Website: www.championreit.com
Source: Champion Real Estate Investment Trust Sectors: Real Estate & REIT
Copyright ©2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
Latest Release
 Hitachi High-Tech and NOF Metal Coatings use materials informatics to improve the efficiency and sophistication of research and development work
Aug 19, 2025 16:38 JST
|  NEC and ClimateAi Develop Conceptual Model to Promote Climate Change Adaptation in Agriculture Aug 19, 2025 11:33 JST
|  Value Research Center to host The Valuism Conference 2025 on August 28-29 (Hybrid Format) Aug 19, 2025 11:00 JST
|  Fujitsu signs new licensing agreement with Palantir Aug 19, 2025 10:55 JST
|  The 35th Food Expo and concurrent fairs attract over 500,000 visits Aug 18, 2025 21:07 JST
|  Team Mitsubishi Ralliart Triumphs at Asia Cross Country Rally 2025 with Chayapon Yotha's Overall Victory and Team Award Aug 18, 2025 15:22 JST
|  UNFPA and NEC Collaborate to Build Beneficiary Information Management and e-Voucher System Aug 18, 2025 14:38 JST
|  Anime Tokyo Station Surpasses 200,000 Visitors Aug 18, 2025 11:00 JST
|  Eisai Launches In-House Developed Anti-Insomnia Drug DAYVIGO(R) (Lemborexant) in China Aug 18, 2025 09:11 JST
|  TANAKA Holds Press Conference to Commemorate Its 140th Anniversary Aug 15, 2025 03:00 JST
|  Mitsubishi Corporation to acquire shares in Copper World copper mine project in the US Aug 14, 2025 12:05 JST
|  Team Mitsubishi Ralliart Conducts Shakedown Ahead of Asia Cross Country Rally 2025: Targeting First Overall Championship in Three Years Aug 07, 2025 18:40 JST
|  Toyota to Establish New Vehicle Manufacturing Plant in Japan Aug 07, 2025 18:31 JST
|  MHI Heat Pumps NZ Wins People's Choice Award for Third Year Running Aug 07, 2025 17:32 JST
|  FWD Group completes build-out of high-net-worth hub in Asia Aug 07, 2025 14:00 JST
|  Shoucheng Highlights VC Role and Robot Lineup at WRC 2025 Aug 07, 2025 10:50 JST
|  Fastport eQuad, Flagship Product from New Honda Business Venture, Wins "Red Dot: Best of the Best 2025" Award in Red Dot Award: Design Concept Aug 06, 2025 19:40 JST
|  Dream Incubator and DENSO Launch Demonstration Project for Digital Platform Development for Mobility Circular Economy and Integrated Manufacturing for India Aug 06, 2025 18:54 JST
|  Fujitsu's CHRO Roundtable Report 2025 highlights data-driven HRBP practices for human capital management Aug 06, 2025 11:00 JST
|  MHI Selected to Enter Next Stage Procurement Process for Australia's New General-Purpose Frigates Aug 05, 2025 22:02 JST
|
More Latest Release >>
|