ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Jan 19, 2023 20:18 JST
Source:
Xbox
Survey reveals that 60% of respondents from Hong Kong want to play video games with others during Lunar New Year
HONG KONG, Jan 19, 2023 - (ACN Newswire) - Video games are becoming more and more prevalent in daily life and in popular entertainment. As the Lunar New Year is approaching, Xbox commissioned YouGov to conduct a representative survey of the age 13+ online population with 611 samples to better understand consumer attitudes toward video games, as well as consumer preferences for behavior over the Lunar New Year period.
Overall, more Hong Kong people are choosing video games as their first choice for daily entertainment, with Generation Z and Millennials being the most likely to do so. More than three quarters of respondents play video games as an entertainment activity, and more than half of them play video games at least once a week, with one-quarter playing once a day or more frequently. The survey also revealed that Hong Kong video game players prefer games that are simple to play, are multiplayer, are entertaining, and are also interactive. The top five game genres according to the survey are Racing, Platformer, Lifestyle Simulation, Management Simulation and Match Three. Among them, Baby Boomers prefer Match Three, Millennials prefer Management Simulations, and Gen Z gamers prefer Lifestyle Simulation games.
The survey found that 66% of gamers prefer to play video games with others over the Lunar New Year break. Middle-aged and older generations are more concerned with how video games can foster intergenerational ties and family reunions, while younger generations think that video games are the main catalyst for social interaction. According to the data, a majority of Millennials believe that playing video games with members of different generations of their family is a great way to build relationships; 75% of Millennials believe that playing video games brings people together more than other activities, and 61% of Gen Z agree. During the Lunar New Year holiday season, 70% of respondents said they preferred playing video games to watching TV with their families because they are more interactive and engaging.
While there are differences in genre preferences across age groups, video games are generally acknowledged to play a role in fostering social interaction between friends and family members. Xbox recommends below video games which can enhance interactions during Lunar New Year gatherings, including racing game "Forza Horizon 5" & "Dirt 5", family multiplayers game "Taiko no Tatsujin: The Drum Master", management simulation game "Two Point Campus" and match three game "Bejeweled 3".
Source: Xbox
Sectors: Cloud & Enterprise, eSports, Gaming
Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
Latest Release
Fujitsu SX Survey reveals key success factors for sustainability
Apr 23, 2024 10:25 JST
Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions
Apr 22, 2024 16:09 JST
NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II
Apr 22, 2024 15:09 JST
Soft Space Launches the First and Only JCB Payment Gateway in Malaysia
Apr 22, 2024 15:00 JST
TOYOTA GAZOO Racing takes a one-two in Croatian thriller
Apr 22, 2024 10:47 JST
First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST
Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST
Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
Apr 18, 2024 17:01 JST
Toyota Launches All-New Land Cruiser "250" Series in Japan
Apr 18, 2024 13:39 JST
Fujitsu and Oracle collaborate to deliver sovereign cloud and AI capabilities in Japan
Apr 18, 2024 11:14 JST
Eisai: Research on Treatments for Alzheimer's Disease Based on Its Pathological Mechanisms Recieves Award for Science and Technology (Research Category)
Apr 18, 2024 10:53 JST
All-New Triton Confirmed as First Double-Cab Pickup Truck to Achieve 2024 Five-Star ANCAP Safety Rating
Apr 18, 2024 09:22 JST
Eisai's Antiepileptic Drug Fycompa Injection Formulation Launched In Japan
Apr 17, 2024 16:17 JST
Honda Unveils Next-generation EV Series for China
Apr 17, 2024 12:15 JST
Lexus presents Time at the 2024 Milan Design Week
Apr 16, 2024 18:49 JST
Mitsubishi Corporation Announces Participation in a DAC Project in Louisiana, USA
Apr 16, 2024 14:36 JST
New circuit challenge for TOYOTA GAZOO Racing
Apr 15, 2024 17:21 JST
TOYOTA GAZOO Racing back on asphalt for Croatian challenge
Apr 12, 2024 19:36 JST
Heidelberg Materials North America Announces Latest Milestone in Edmonton CCUS Project
Apr 12, 2024 14:39 JST
MHIAEL Completes Expansion of the its Nagasaki Plant for Manufacture of Aero Engine Combustors
Apr 11, 2024 18:08 JST
More Latest Release >>