ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Mar 21, 2023 15:00 JST
Source:
Mitsubishi Motors
Mitsubishi XRT Concept to Debut at Bangkok International Motor Show 2023
TOKYO, Mar 21, 2023 - (JCN Newswire) - Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) will display the Mitsubishi XRT Concept -- a concept car of the all-new Triton1 pickup truck planned for launch in fiscal year 20232 -- at the 44th Bangkok International Motor Show 20233 to be held from March 21 to April 2.
Mitsubishi XRT Concept
The Triton is Mitsubishi Motors' top-selling model manufactured at the Laemchabang Factory in Thailand and the company's global strategic vehicle exported to about 150 countries around the world. With its first full redesign in approximately nine years, the all-new Triton will be the sixth generation of the brand's midsize pickup truck. After the launch in Thailand in fiscal 2023, it will be released sequentially in the ASEAN region, Oceania and other global markets.
A concept car of the all-new Triton, the Mitsubishi XRT Concept is characterized by a fierce expression on the front and a robust hood that continues to the side with bold, horizontally-themed styling. Further, the concept car is fitted with front and rear over fenders as well as mud-terrain tires, giving it the powerful drive to compete in grueling rallies and the dynamism to dash across the terrain. The body features a camouflage design inspired by lava rocks packed with condensed energy, and the sides have been adorned with a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors' passion for driving.
At the Asia Cross Country Rally 20234, Team Mitsubishi Ralliart, which receives technical support from Mitsubishi Motors, plans to compete with a prototype cross-country model of the all-new Triton (Group T1 specifications) in its quest for a second straight victory. Hiroshi Masuoka, a two-time Dakar Rally champion driver in 2002 and 2003, will stay on as team director, and Mitsubishi Motors engineers will perform pre-testing and accompany the team to provide support at the rally. Mitsubishi Motors uses expertise gained from rallies as feedback in the development of its production vehicles, as it seeks to create vehicles with Mitsubishi Motors-ness, which deliver safe, comfortable driving enjoyment in any weather or road conditions.
"Fiscal 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV," said Takao Kato, president and chief executive officer, Mitsubishi Motors. "The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centerpiece, we will continue our drive toward further growth. Please look forward to the future of Mitsubishi Motors."
1. Triton is sold as L200 in some markets.
2. Fiscal 2023 is from April 2023 to March 2024.
3. March 21 is press day, and the show is open to the public from March 22 to April 2.
4. The Asia Cross Country Rally is the largest-scale cross-country rally event in the ASEAN region and has been held a total of 27 times thus far. This year, the competition is planning to cover a grueling course of over 2,000 total kilometers in mid-August, located primarily in Thailand and extending to neighboring Laos.
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE:7211) --a member of the Alliance with Renault and Nissan--, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities around the world. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification--launched the i-MiEV -the world's first mass-produced electric vehicle in 2009, followed by the Outlander PHEV -the world's first plug-in hybrid electric SUV in 2013.
For more information on Mitsubishi Motors, please visit the company's website at www.mitsubishi-motors.com/en/.
Source: Mitsubishi Motors
Sectors: Automotive
Copyright ©2025 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
Fujitsu to develop ETF trading platform based on TSE's CONNEQTOR and provide it to Australian Securities Exchange
Jul 03, 2025 11:14 JST
Mitsubishi Motors Launches the All-New Grandis for the European Market
Jul 02, 2025 12:10 JST
Valuufy partners with Mainichi Future Creation Lab, Supporting New Approaches to Business Sustainability
Jul 02, 2025 12:00 JST
Fujitsu launches solution to enhance customers' global supply chain resilience
Jul 02, 2025 11:32 JST
MHI Receives Order to Supply Four Circulating Water Pumps for Units 5 and 6 of Sanmen Nuclear Power Plant in China Under Collaboration with Dongfang Electric Machinery
Jul 02, 2025 11:30 JST
Multi-purpose Arena in Odaiba Aomi Area TOYOTA ARENA TOKYO Construction Completed
Jul 01, 2025 22:56 JST
1Finity, a Fujitsu company, commences operations and reveals brand identity
Jul 01, 2025 22:53 JST
MHI Thermal Systems Begins Field Test of Jointly Developed "Surplus Renewable Energy Absorption and Release System"
Jul 01, 2025 22:40 JST
Japan's Telecommunications Carriers Strengthen Disaster Response Through Collaborative Information Sharing
Jul 01, 2025 22:30 JST
JCB and Mandai Wildlife Group Deepen Partnership with exclusive discounts for JCB cardmembers
Jul 01, 2025 16:00 JST
Fujitsu provides Japan's first AI-powered cloud-based library search service
Jul 01, 2025 11:30 JST
JCB Brings Apple Pay to Cardmembers in Vietnam
Jul 01, 2025 11:15 JST
First Shipment of LNG from the LNG Canada Project
Jul 01, 2025 11:00 JST
Approval in Principle (AiP) for World's First LCO2 / Methanol Carrier
Jun 30, 2025 20:30 JST
Acropolis Rally Greece: Day 4 Sunday success and second overall for TOYOTA GAZOO Racing's Ogier
Jun 30, 2025 20:15 JST
Mitsubishi Fuso-Hino Merger: 4 Firms Collaborate for the Future of Commercial Vehicles
Jun 30, 2025 20:10 JST
Six Companies Establish BlueRebirth Council to Expand Use of Recycled Materials in New Vehicles
Jun 30, 2025 19:25 JST
Honda Changes Plan to Build New Production Plant for Next-generation Fuel Cell Module in Japan
Jun 30, 2025 19:20 JST
MHI-AC&R Receives Recommendation Award of JARAC's 42nd Excellent Energy Saving Equipment Awards
Jun 30, 2025 19:00 JST
The University of Osaka and Fujitsu Japan launch joint research on AI-powered education support for culturally and linguistically diverse children in Japan
Jun 30, 2025 12:00 JST
More Latest Release >>
Related Release
Mitsubishi Motors Launches the All-New Grandis for the European Market
7/2/2025 12:10:00 PM JST
International Consortium Rolls Out Major EV Battery Swapping Initiative in Tokyo
6/6/2025 4:42:00 PM JST
Mitsubishi Motors to Launch an All-New BEV Based on Nissan's Next-Generation LEAF in North America in the Second Half of 2026
5/8/2025 11:25:00 AM JST
Mitsubishi Motors and Foxtron Sign MOU for OEM Supply of EV
5/8/2025 11:08:00 AM JST
Mitsubishi Motors Begins Shipping Xforce HEV Model in Thailand
4/11/2025 3:03:00 PM JST
Xforce HEV Model Earns the Highest Rating of Five Stars in 2024 ASEAN NCAP
4/7/2025 3:56:00 PM JST
Mitsubishi Motors Launches Miland Virtual Car Lifestyle App Service
4/1/2025 2:59:00 PM JST
Xforce HEV Model Premieres in Thailand
3/21/2025 4:09:00 PM JST
Nissan, Honda and Mitsubishi Motors terminate MOU regarding consideration of tripartite collaboration
2/13/2025 4:20:00 PM JST
Rally Driver Hiroshi Masuoka Receives the Person of Sports Merit Award in Japan
1/31/2025 3:12:00 PM JST
More Press release >>