JNTO, Mazda Motor Corporation, and TOYOTA GAZOO Racing Jointly Holding "Japan. Endless Discovery." Exhibit on Centenary of Le Mans 24 Hours Race

Jun 06, 2023 17:21 JST

Source: Toyota Motor Corporation

TOKYO, Jun 06, 2023 - (JCN Newswire) - TOYOTA GAZOO Racing (TGR) unveiled today the "Prius 24h Le Mans Centennial GR Edition" concept vehicle at the "Japan. Endless Discovery." joint exhibit being held by the Japan National Tourism Organization (JNTO), Mazda Motor Corporation (Mazda), and TGR at the Manufacturers' Village of the centenary of the Le Mans 24 Hours (Le Mans) in France. The new concept vehicle pays tribute to the fabled Le Mans race.

"Japan. Endless Discovery." is a JNTO initiative carried out with Mazda, which, in 1991, fielded the first Japanese car to take the overall title at Le Mans, and TGR, which represents the only Japanese automaker currently competing in Le Mans and which is now on a five-year winning streak. The exhibit, while looking back at the technologies that Japanese automakers have cultivated in motorsports, including Le Mans, introduces the challenge of expanding options toward achieving a carbon-neutral society, such as vehicle electrification, hydrogen energy, and the use of carbon-neutral fuels.

To convey the scenery and culture of Japan, as well as the history of Mazda and Toyota at Le Mans, through Japanese manga, which are highly popular symbols of modern Japanese culture, the exhibit's walls have been decorated by manga artist Masahito Soda(1), who is known for his motorsports-themed capeta manga series.

It was at this exhibition that TGR unveiled for the first time in the world the "Prius 24h Le Mans Centennial GR Edition" concept vehicle, which is based on the latest-generation Toyota Prius and expresses gratitude to Le Mans and France's Automobile Club de l'Ouest, which is the organizer of the race. The concept vehicle achieves excellent driving performance due in part to its exclusive wheels and performance aerodynamic parts inspired by TGR's WEC-competing GR010 HYBRID, and it is due to be displayed at the WEC's Round 6, which is the 6 Hours of Fuji endurance race, and other events.

TGR(2) has been honing hybrid systems at Le Mans and in other WEC races since 2012. The knowledge gained through doing so has been applied to production vehicles such as the Prius, which is synonymous with Toyota's hybrid vehicles. TGR will continue to develop technologies toward realizing a sustainable mobility society through its efforts to make ever-better motorsports-bred cars.

(1) Profile of Masahito Soda
Date of birth: June 18, 1968
Place of birth: Tokyo, Japan
Debut work: Get Rock published by Magazine SPECIAL
Other representative works
Shakariki! (Weekly Shonen Champion)
Firefighter! Daigo of Fire Company M (Weekly Shonen Sunday)
Subaru (Big Comic Spirits)
capeta (Monthly Shonen Magazine)
Change! (Monthly Shonen Magazine)
Firefighter Daigo: Rescuer in Orange (Monthly Shonen Magazine) (currently serialized)
(2) In 2012, the team participated as "Toyota Racing".

For more information, visit https://global.toyota/en/newsroom/toyota/39278411.html.

Source: Toyota Motor Corporation
Sectors: Automotive