Telco Operators Seek for Improved Customer Engagement

Feb 15, 2012 21:00 JST

Source: IQPC

'Minimising Churn & Building Customer Profitability' to be held 6 - 7 June in Singapore

SINGAPORE, Feb 15, 2012 - (ACN Newswire) - According to a recent survey by Telecoms IQ, improving customer loyalty is still high on the agenda amongst the myriad of key issues telco operators are faced with. Stiffening market competition implores the immediate need to implement the right customer segmentation strategies which then enables telco operators to employ the appropriate marketing campaign targeted at the various customer segments.

Amongst the hot button issues, customer segmentation data accuracy, prediction analysis and innovative technology available, the survey also reviewed 2 key aspects telco operators deem as critical in delivering customer value and these are:

- Flexibility in product/service offerings

- Responsiveness

This is indicative that pricing is no longer the key factor that drives retention as customers are more attracted to better offerings and customer service. As such, telco operators consistently innovate on their marketing campaigns and loyalty programs to enhance customer engagement.

With greater focus on marketing, telco operators thus need to strengthen their market position and while optimising the use of branding and advertising to increase customer loyalty.

The Minimising Churn & Building Customer Profitability 2012, to be held on 6-7 June 2012 in Singapore, will feature new case studies with insights and best practices from Tune Talk and REDtone on how they are addressing the increasing churn issue. Globe Telecom, Robi Axiata, Vodafone, Banglalink, Aircel, PT Indosat and Etisalat are amongst some of the telecom operators discussing about enhancing customer retention, segmentation, marketing and loyalty programs.

About Minimising Churn & Building Customer Profitability

Optimising retention programmes and maximising telco loyalty will be the key theme of the 2012 event. The event will see a gathering of region's most prominent telco operators, industry players and selected solution providers in pursuit of ways to improve customer engagement through better churn management strategies. The dates of the event will be held from 6 - 7 June 2012 at the Amara Hotel, Singapore. For more information, visit www.churnforum.com.

Contact:

IQPC
Samuel Seah
Marketing Manager
T: +65-6722-9404
E: samuel.seah@iqpc.com.sg

Source: IQPC
Sectors: Media & Marketing, Wireless, Apps

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