AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem.
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AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success.
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AppsFlyer announced it is collaborating with Intel to build the AppsFlyer Privacy Cloud. The AppsFlyer Privacy Cloud allows multiple entities to safely bring their data together based on their own business logic, guidelines and privacy requirements while leveraging a privacy-preserving tech stack including Aggregated Advanced Privacy (AAP), Aggregated Conversion Modeling (ACM), Data Clean Rooms, privacy preserving cryptographic solutions, Predictive analytics, and others.
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AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework.
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AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework.
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Today, AppsFlyer, the global attribution and marketing analytics leader, announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer's marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC). Sam will report to Ronen Mense, President and Managing Director, AppsFlyer APAC.
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AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report.
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Today, AppsFlyer, the global attribution and marketing analytics leader, appoints Sanjay Trisal as General Manager of INSEA/ANZ (India, Southeast Asia, Australia, New Zealand).
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AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple's upcoming privacy updates.
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Today, AppsFlyer, the global attribution, and marketing analytics leader, has appointed Joen van Driel as the company's new Vice President for Sales for Southeast Asia-Pacific (SEAPAC). This appointment builds on AppsFlyer's focus on Southeast Asia, India, Japan, and Korea; a high-growth market altogether with more than 663 million new mobile internet users to be added by 2025, according to a GSMA report.
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AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first office opening in Sydney - making this its 19th office worldwide.
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AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront.
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AppsFlyer, the global attribution leader, today announced the launch of Xpend, the company's new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.
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AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy.
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AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company's revenue growth are the 85,000 apps whose marketers use AppsFlyer's products and services, propelling the company to over 70% market share worldwide.
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AppsFlyer, the world's leading mobile attribution and marketing analytics platform has announced a collaboration with leading Chinese social media platform, Weibo. The partnership aims to improve the accuracy of digital advertising monitoring, and provide Chinese digital advertisers and media companies with a more comprehensive and effective digital advertising measurement standard.
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AppsFlyer, the global leader in mobile attribution and marketing analytics, has been certified as Ads Measurement Partner through LINE Corporation's Marketing Partner Program, allowing marketers to quickly and easily measure and optimize campaigns with the fast-growing mobile messaging and communication portal.
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