Press Release


Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
Nov 10, 2023 10:07 JST
Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC's Marketer's Toolkit 2024 released today.
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WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report
Oct 13, 2023 08:06 JST
The $430bn global beauty market is at the vanguard of innovation in e-commerce. From experimenting with video content to addressing consumer concerns about wellness, sustainability and diversity, brands are becoming skilled at selling personalized products in a virtual world.
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WARC expands global strategy and effectiveness awards with five new regional competitions
Oct 04, 2023 20:22 JST
Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before.
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WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists
Oct 03, 2023 17:00 JST
As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes.
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WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce
Jun 21, 2022 14:00 JST
WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success.
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New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched
May 27, 2022 19:00 JST
WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region.
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Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation
Mar 29, 2022 13:00 JST
The US quick-service restaurant (QSR) category, which adapted at speed during COVID-19, is at the intersection of every current marketing trend and concern, and is well-placed to lead the way on how other category brands can tackle new marketing trends effectively.
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WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence
Mar 16, 2022 15:30 JST
WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world.
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WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity
Mar 16, 2022 09:00 JST
WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world.
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WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia"
Nov 22, 2021 08:00 JST
Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.
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WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth
Oct 19, 2021 10:00 JST
WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase.
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WARC launches Prize for MENA Strategy 2021
Feb 01, 2021 13:30 JST
WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results.
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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
Jan 29, 2021 21:00 JST
WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data.
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UK Advertising spend to recover faster than key international markets in 2021
Jan 26, 2021 16:00 JST
The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms.
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Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands
Jan 26, 2021 15:30 JST
As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward.
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WARC Effectiveness Awards 2021, in association with LIONS, are launched
Jan 12, 2021 17:00 JST
WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results.
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WARC releases Guide to Brand activism in the Black Lives Matter era
Oct 13, 2020 18:00 JST
The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities.
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WARC Awards 2020 - Effective Social Strategy winners announced
Jun 17, 2020 19:00 JST
Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.
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WARC Awards 2020 - Effective Content Strategy winners announced
Jun 10, 2020 17:30 JST
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced
Jun 04, 2020 16:00 JST
Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness.
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2020 the year marketers re-invest in their brands
Jan 13, 2020 19:00 JST
Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.
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Privacy and brand safety, the social slowdown and the potential of gaming and podcasts were top of the agenda for advertisers in 2019
Dec 18, 2019 21:00 JST
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes from 2019, finds WARC, the international marketing intelligence service. The findings were drawn from a unique analysis of readership across all of this year's Global Advertising Trends reports.
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WARC Media Awards 2019 - Effective Use of Partnerships & Sponsorships shortlist announced
Dec 11, 2019 17:00 JST
Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and SKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this year's WARC Media Awards.
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WARC identifies successful content strategy trends for effective marketing
Dec 10, 2019 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released the Effective Content Strategy Report, outlining key trends and lessons in branded content strategies for advertisers, agencies and media owners, following an analysis of some of the world's most effective campaigns.
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WARC Media Awards 2019 - Effective Use of Tech shortlist announced
Dec 04, 2019 16:00 JST
Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019.
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Brands will increasingly rely on platforms that combine advertising and e-commerce
Dec 02, 2019 16:00 JST
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control.
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WARC Media Awards 2019 - Effective Channel Integration shortlist announced
Nov 27, 2019 17:00 JST
Campaigns for Nike in China, Skittles in the US, Corona in Australia, and The Economist in the UK are among the 20 shortlisted papers in the Effective Channel Integration category of the WARC Media Awards 2019.
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WARC releases Marketer's Toolkit 2020
Nov 25, 2019 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2020, an annual report outlining the priorities, investment intentions and challenges facing brands in the year ahead with guidance on how to meet them.
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WARC Media Awards 2019 - Best Use of Data shortlist announced
Nov 20, 2019 16:30 JST
Campaigns for Vans in the US, Children's Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019.
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