Toyota to Launch the TOYOTA NEXT Open Innovation Program

Dec 07, 2016 14:34 JST

Source: Toyota Motor Corporation

Toyota City, Japan, Dec 07, 2016 - (JCN Newswire) - Toyota Motor Corporation will launch the TOYOTA NEXT open innovation program on December 7. Toyota will accept and review proposals for new services which are submitted by various companies and R&D organizations regarding their proposed topics, and will develop new services with the selected companies.

Japan is currently undergoing a variety of changes, such as low birth rates and a growing aging population, as well as an increased concentration of the population in urban areas with a corresponding depopulation of rural areas. The country is also advancing in terms of IT and technology. Against this backdrop, Toyota believes that as a business entity, it must respond in a broad manner in a timely fashion to the diversifying consumer needs.

The TOYOTA NEXT program is intended to promote joint development of new services by utilizing new ideas, technologies, and solutions held by various companies and R&D organizations regardless of scale, as well as by businesses that have already launched services, which departs from our usual practices of trying to be self-sufficient in terms of development.

Starting in 2017, Toyota plans to jointly develop and release in stages, a variety of services that focus on people and is able to provide a heightened element of Waku-Doki (excitement and anticipation) to the lives of customers in Japan in the future.

Overview of Partner Company

Inamoto & Co.

Inamoto & Co. is a business innovation studio that seeks to develop new business fields which is centered on design, data, and technology. Inamoto proposed the Toyota Next Program, and is currently developing next-generation business models with Toyota. Rei Inamoto, named one of the world's 50 most influential people by Creativity magazine, and one of the 25 most creative people in advertising by Forbes magazine, had previously worked as chief creative officer for R/GA and AKQA, which is among the most influential agencies in Europe and America. Rei Inamoto had co-founded Inamoto & Co. with Rem Reynolds in the spring of 2016. Based in New York, the company conducts innovation consulting for global brands, and develops its own products and services.

Digital Garage, Inc. & DG Incubation, Inc.

Since its establishment in 1995, Digital Garage has conducted business in three core areas: investment and development support for internet services, marketing, and global online settlement. Digital Garage has consistently anticipated future developments and conducted business in tandem with the growth of the Internet. The company was listed on the First Section of the Tokyo Stock Exchange in May 2016.

The company is currently active in next-generation business fields, including artificial intelligence, block-chain databases, and virtual reality.

DG Incubation uses the extensive domestic and overseas networks of the DG Group to invest in and provide growth support for a wide range of businesses, and has provided support for business development in Japan to companies such as Twitter and LinkedIn. It launched the Open Network Lab in April 2010 with the aim of fostering startup companies that are globally active. The Open Network Lab develops and supports startups through incubation, which includes the Seed Incubation Program-a business proposal and screening program, events such as meet ups with startups that are active in Silicon Valley and other overseas regions and lectures conducted by invited specialists as well as setting up a community based on these activities.

Digital Garage company website: http://www.garage.co.jp/
DG Incubation company website: https://www.dgincubation.co.jp/
Open Network Lab website: https://onlab.jp/

Contact:

Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926

Source: Toyota Motor Corporation
Sectors: Automotive

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