WARC Prize for MENA Strategy 2018 Shortlist announced

Jul 05, 2018 13:30 JST

Source: Warc

MENA, Jul 05, 2018 - (ACN Newswire) - Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy.

Now in its second year, the WARC Prize for MENA Strategy rewards the best strategic thinking from the region's marketing industry, with a $10,000 prize fund to be distributed between the winners of the Grand Prix and three Special Awards - Research Excellence, Brand Rebel and Local Hero.

The United Arab Emirates is the leading contributor to the shortlist, with five entries, followed by Saudi Arabia and Egypt with four each. Lebanon supplied three campaigns and Tunisia one; there are also three multi-market campaigns among the total.

Local brands including Bou Khalil, Byblos Bank, du and Egyptian Tourism Authority dominate the shortlist, accounting for 70% of the total.

Telecoms and banking are also the most represented categories, each with four campaigns, followed by food and automotive with three each, while the retail, health and tourism categories supply two each.

Selected by an eminent judging panel of 18 client- and agency-side experts, the shortlisted campaigns reflect key marketing trends that are effective in MENA.

When Wasim Basir, Director, Integrated Marketing Communications at Coca-Cola MENA, took on the role of chair of the judging panel, he observed that "a great strategy is a cogent and smart distillation of the problem. Once the problem is identified as such, solutions flow.

"In MENA when there is so much pressure on business results it is the right strategy that will separate the winners from the also-rans," he added.

The winners will be announced early September. View the full shortlist and more information on the WARC Prize for MENA Strategy 2018 on www.warc.com/menaprize.prize.

Contact:

Amanda Benfell
PR Manager
+44 20 7467 8125
amanda.benfell@warc.com

Source: Warc
Sectors: Media & Marketing, Advertising

Latest Release

JCB enables JCB Contactless acceptance at Taichung MRT in Taiwan
Apr 26, 2024 10:00 JST

Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024
Apr 25, 2024 18:21 JST

MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park
Apr 25, 2024 17:45 JST

GAC Honda to Begin Sales of All-new e:NP2, the Second Model of e:N Series
Apr 25, 2024 16:50 JST

Toyota Exhibiting at Beijing Motor Show 2024
Apr 25, 2024 16:25 JST

Honda Reaches Basic Agreement with Asahi Kasei on Collaboration for Production of Battery Separators for Automotive Batteries in Canada
Apr 25, 2024 11:10 JST

UNIQLO Sponsors KAWS + Warhol Exhibition Tour, Starting in Pittsburgh
Apr 25, 2024 09:00 JST

Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date
Apr 24, 2024 17:19 JST

MC and Denka Sign J/V Agreement in Fullerene Business
Apr 24, 2024 17:02 JST

Mitsubishi Motors Posts Record Sales in the Philippines in FY2023
Apr 24, 2024 13:56 JST

NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance
Apr 24, 2024 13:25 JST

Fujitsu SX Survey reveals key success factors for sustainability
Apr 23, 2024 10:25 JST

Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions
Apr 22, 2024 16:09 JST

NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II
Apr 22, 2024 15:09 JST

Soft Space Launches the First and Only JCB Payment Gateway in Malaysia
Apr 22, 2024 15:00 JST

TOYOTA GAZOO Racing takes a one-two in Croatian thriller
Apr 22, 2024 10:47 JST

First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST

Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST

Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
Apr 18, 2024 17:01 JST

Toyota Launches All-New Land Cruiser "250" Series in Japan
Apr 18, 2024 13:39 JST

More Latest Release >>

Latest Release

Related Release