Toyota Establishes New Company "KINTO"
Subscription services launch for "beloved cars" to promote a new user-car relationship in Japan
Toyota City, Japan, Feb, 05 2019 - (JCN Newswire) - Toyota Motor Corporation has established KINTO Co., Ltd.(1), a new company to manage and operate its beloved-car subscription service(2) that proposes a new user-car relationship. The new company is jointly funded by Toyota Financial Services, Co., Ltd. (a wholly owned subsidiary of Toyota) and Sumitomo Mitsui Auto Service Company, Limited (a member of the Sumitomo Corporation Group).
As society shifts from conventional car ownership to car usage that can be enjoyed wherever and as much as users would like, there is a growing need for a service that allows customers to freely select the car that they like or want to drive and enjoy it as they like, instead of using a car simply as a means of transportation.
KINTO proposes a new form of vehicle ownership that invites customers to enjoy their relationship with the car of their choice in a fun and easy manner. Specifically, two services will be offered in Japan. "KINTO ONE" allows customers to drive one Toyota-brand vehicle over a three-year period, and "KINTO SELECT" allows customers to drive six models of Lexus-brand vehicles over a three-year period. Both services are offered as a monthly fixed-sum service that packages voluntary insurance payments, vehicle tax, registration charges, and regularly scheduled maintenance(3) of the vehicle. To make the service accessible, customers can easily apply online (https://kinto-jp.com/, Japanese-language only) or through Toyota/Lexus dealers nationwide(4), where a safe and secure service is offered.
KINTO SELECT will be offered from 6th of February 2019, and KINTO ONE from 1st of March 2019. Both services will be deployed on a trial basis through select Toyota dealers and Lexus dealers in the Tokyo metropolitan area4, with nationwide rollout scheduled from summer 2019. The number of vehicle models available as part of the service is slated for expansion from the beginning of autumn.
Toyota will continue to engage in initiatives such as KINTO to ensure that cars can continue to be the beloved cars of customers and to allow customers to enjoy a fulfilling life with their car.
(1) Name signifying a service that quickly appears when necessary, enabling mobility as per the user's wishes like a kintoun (Japanese for "flying nimbus")
(2) Monthly fixed-sum service
(3) Applicable only to KINTO ONE
(4) KINTO ONE services will be available from Toyota dealers within Tokyo except for TOYOTA NISHITOKYO COROLLA, Netz Toyota Tama, and Netz TOYOTA TOTO dealers. KINTO SELECT services will be available at Lexus dealers within Tokyo except for Lexus Tama, Lexus Higashiyamato, Lexus Nerima, Lexus Koishikawa, and Lexus CPO dealers
About Toyota Motor Corporation
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Source: Toyota Motor Corporation
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