'Discover Ningxia' International Cultural Tourism Festival ends on perfect note
NINGXIA, China, Oct 25, 2019 - 'Discover Ningxia' International Cultural Tourism Festival 2019 ended on a perfect note in Ningxia. 20 lucky fans of Ningxia, winning influencers on a journey to 'Discover Ningxia', a tour so carefully designed for this event, enthusiastically describing their experiences to thousands of online followers worldwide. Ningxia's deep cultural heritage, rich touristic resources and beautiful high-quality products vividly represented through graphics and videos for online friends and fans around the world.
The Ningxia 2019 International Cultural Tourism Festival selected 'Discover Ningxia' as its theme and adopted a combination of online and offline methods to create vivid and dynamic impressions, multi-channel such as event marketing, immersive experience and new media dissemination. The challenge was presenting Amazing Ningxia in its many aspects, that Amazing Ningxia could be more deeply rooted in the hearts of people and tourists in target markets would come to understand this amazing place, with motivation to travel to this destination called Ningxia.
Ningxia Tourism decided on #FreeTriptoNingxia, an online activity combining these ideas for social media including Facebook, Instagram, Twitter and YouTube, and collected more than 200,000 followers on its social media fan pages from Thailand, the United Kingdom and the Philippines, Bangladesh, the UAE, Pakistan, Turkey, Canada and other countries and regions, from which 20 winning influencers and lucky fans would travel to 'Discover Ningxia'.
And a deep exploratory tour of Ningxia they had. Whether it was the extraordinary Shuidonggou, or the Rock Paintings in Helan Mountain, from man's hand thousands of years ago, intoxicating to visitors today. The thousand-year-old Western Xia Mausoleum with a dynasty story which represents the mystery and uniqueness of Ningxia. Shapotou, surrounded by the desert and a long winding river, alpine and oasis, reflecting in their eyes a beautiful picture of 'sunset by the Yellow River and a plume of smoke rising up from the desert'.
Along the way, they have seen the unique charm of Ningxia's natural scenery and historical culture. While watching the 'Bei Jiang Tian Ge' horse show, learning non-legacy dyeing, one of the intangible cultural heritage in Ningxia, or making rubbings of rock paintings, or surfing on the desert sand and yellow river rafting on rafts of sheepskin, or other activities that let them experience Amazing Ningxia and its beauty, and feel the unique cultural heritage and humanity in this part of Ningxia, to know more about and fall in love with this most authentic Ningxia.
Pai Gun Na from Thailand, two active international travel opinion leaders with more than 700,000 fans on major social media platforms, encountered many scenic areas of 'drop-dead beauty'. They expressed a desire to share the beautiful scenery and the activities through their lens, that their followers in Thailand and around the world might share in the beauty of Amazing Ningxia.
Geng Maderazo and Kath Figuracion of the Philippines said the beauty of Ningxia has left a deep impression on them. The unique topography and geographical landscape of Shuidonggou, and the historical sense of Zhenbeibu Western Film Studio, are so astonishing, so attractive. The performance of 'The Ancient Legend of Shapotou' was completely different, unique. If they have a chance to visit Ningxia again, they would like to bring family members to experience the natural scenery, local food and fine wine.
Tariq from the United Kingdom also expressed his love for Ningxia. He has been to China four times before, and this time he was also very happy to have the opportunity to come to Ningxia! The fine weather here was very comfortable for him. And he really likes the Rock Paintings of Helan Mountain for its long history and unique geographical landscape. In his opinion, they were well suited as film subjects. Next time, he would like to use this tourism spot as the location for a miniature movie or short film.
54 event-related articles were posted on Ningxia Tourism's overseas social media fan page during the event, reaching more than 21 million people with the engagements of 200,000 subscribers. At the same time, 20 international influencers and lucky fans also released 300 event-related posts through social media, launching 20 live streams with 65,000 engagements, which formed a two-way interaction with the official fan page of Ningxia Tourism. And all of these also fully realized the dissemination effect of 'Discover Ningxia' 2019 International Cultural Tourism Festival.
With the public appreciation and popularity of the influencers and fans, 'Discover Ningxia' 2019 International Cultural Tourism Festival helped to spread the unique charm of Ningxia's special cuisine, history, culture, and natural landscape on social media, and bring greater possibilities for increasing international tourism. Although the Festival has ended, the Discover Ningxia official fan page will continue to operate and organize many more activities in order to share more Ningxia culture and tourism resources and elements, as well as bringing further surprises to Ningxia's friends worldwide.
Contact: Grace Yang, +86 13895402284, yangjin234611@gmail.com | http://nxtour.com.cn |
Ningxia Department of Culture and Tourism, Ningxia Autonomous Region, China | http://dwz.cn/et8DczFR
Source: Ningxia Dept of Culture & Tourism Sectors: Travel & Tourism, ASEAN, Local Biz
Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
Latest Release
JCB enables JCB Contactless acceptance at Taichung MRT in Taiwan Apr 26, 2024 10:00 JST
| Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024 Apr 25, 2024 18:21 JST
| MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park Apr 25, 2024 17:45 JST
| GAC Honda to Begin Sales of All-new e:NP2, the Second Model of e:N Series Apr 25, 2024 16:50 JST
| Toyota Exhibiting at Beijing Motor Show 2024 Apr 25, 2024 16:25 JST
| Honda Reaches Basic Agreement with Asahi Kasei on Collaboration for Production of Battery Separators for Automotive Batteries in Canada Apr 25, 2024 11:10 JST
| UNIQLO Sponsors KAWS + Warhol Exhibition Tour, Starting in Pittsburgh Apr 25, 2024 09:00 JST
| Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date Apr 24, 2024 17:19 JST
| MC and Denka Sign J/V Agreement in Fullerene Business Apr 24, 2024 17:02 JST
| Mitsubishi Motors Posts Record Sales in the Philippines in FY2023 Apr 24, 2024 13:56 JST
| NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance Apr 24, 2024 13:25 JST
| Fujitsu SX Survey reveals key success factors for sustainability Apr 23, 2024 10:25 JST
| Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions Apr 22, 2024 16:09 JST
| NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II Apr 22, 2024 15:09 JST
| Soft Space Launches the First and Only JCB Payment Gateway in Malaysia Apr 22, 2024 15:00 JST
| TOYOTA GAZOO Racing takes a one-two in Croatian thriller Apr 22, 2024 10:47 JST
| First-ever Mazda CX-80 Crossover SUV Unveiled in Europe Apr 19, 2024 13:50 JST
| Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces Apr 19, 2024 10:17 JST
| Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas Apr 18, 2024 17:01 JST
| Toyota Launches All-New Land Cruiser "250" Series in Japan Apr 18, 2024 13:39 JST
|
More Latest Release >>
|