Mitsubishi Corporation and CRISP HD Agree to Business Alliance and Acquisition of Third-Party Shares

Feb 25, 2020 15:16 JST

Source: Mitsubishi Corporation

TOKYO, Feb 25, 2020 - (JCN Newswire) - Mitsubishi Corporation (MC) has entered into a business alliance with CRISP Holdings, Inc. (CRISP HD) and acquired an 18.4% stake in the company.

CRISP HD's mission is "To create Raving fans" of both its shops and products. The company has 14 specialty salad shops across Japan, which are aiming to establish healthy and delicious, customized salads as a new staple in Japan's market. To evolutionize the customer experience, CRISP HD has also developed its own SaaS system called "PLATFORM," which is available for purchase by restaurants. "PLATFORM" covers mobile-order, online-payment and other services.

Japan's restaurant industry is facing a number of challenges, including labor shortages and food waste. Despite the progress being made in digital technologies and systems, barriers like lengthy development times and huge upfront investments have stalled their use by small and medium sized businesses. In Japan, roughly 80% of such businesses have yet to take advantage of them. However, by reducing the upfront investment and these lead times, CRISP HD's "PLATFORM" SaaS is a good fit for Japan's restaurateurs. In addition to improving efficiency at restaurants and reducing their food waste, "PLATFORM" provides them with access to marketing information tailored to consumer preferences and customer lifetime value. Also, by leveraging tools like AI and external data on weather and other elements, CRISP HD is developing a next-generation model in the food retail space which is effectively combining online and offline services, examples of which include sales forecasts and automated ordering.

This alliance is expected to promote joint initiatives by MC and CRISP HD, which share similar values. MC's mission is to simultaneously generate economic, societal and environmental value, while CRISP HD's policy is to find solutions to the problems facing Japan's restaurant industry. MC will also be taking advantage of its broad business know-how and networks to develop the CRISP HD brand, and to apply CRISP HD's "PLATFORM" to the construction of a new business model that will help to boost its corporate value. Under the terms of the alliance, MC will be assigning a full-time director to CRISP HD.

For MC, the alliance was formed under a trial business incubation program launched by its Consumer Industry Group, the aim of which is to promote projects that are invested in the creation of consumer value and development of human resources. Through this alliance and all future endeavors, MC remains committed to creating new value and supporting the initiatives and challenges of its employees.

Contact:

Press Relations Team
Corporate Communications Dept., 
Mitsubishi Corporation 
Telephone:+81-3-3210-2171
Facsimile:+81-3-5252-7705

Source: Mitsubishi Corporation
Sectors: Food & Beverage

Latest Release

Four-strong TOYOTA GAZOO Racing squad to push for more Portugal success
May 02, 2024 18:05 JST

Spectacular Spa awaits TOYOTA GAZOO Racing
May 02, 2024 17:46 JST

Q&M Dental Enhances Digital Capabilities by Integrating Align Technology's Newest iTero Lumina(TM) Intraoral Scanner Across Dental Clinics in Singapore
May 02, 2024 11:00 JST

Sumitomo Metal Mining and Mitsubishi Corporation to Participate in Kalgoorlie Nickel Project - Goongarrie Hub
Apr 30, 2024 19:08 JST

New Immuno-Oncology Research Project in Partnership With Merck Starts at the BioMed X Institute in Heidelberg
Apr 30, 2024 18:00 JST

SPARX Group Establishes Space Frontiers Second Fund
Apr 29, 2024 18:49 JST

MHI Establishes Local Subsidiary "Mitsubishi Heavy Industries Vietnam"
Apr 29, 2024 18:00 JST

POSCO Future M and Honda Reach Basic Agreement on Collaboration for Production of Cathode Materials for Automotive Batteries in Canada
Apr 29, 2024 14:25 JST

Honda Plans to Establish Comprehensive Electric Vehicle Value Chain in Ontario, Canada
Apr 29, 2024 14:16 JST

JCB enables JCB Contactless acceptance at Taichung MRT in Taiwan
Apr 26, 2024 10:00 JST

Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024
Apr 25, 2024 18:21 JST

MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park
Apr 25, 2024 17:45 JST

GAC Honda to Begin Sales of All-new e:NP2, the Second Model of e:N Series
Apr 25, 2024 16:50 JST

Toyota Exhibiting at Beijing Motor Show 2024
Apr 25, 2024 16:25 JST

Honda Reaches Basic Agreement with Asahi Kasei on Collaboration for Production of Battery Separators for Automotive Batteries in Canada
Apr 25, 2024 11:10 JST

UNIQLO Sponsors KAWS + Warhol Exhibition Tour, Starting in Pittsburgh
Apr 25, 2024 09:00 JST

Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date
Apr 24, 2024 17:19 JST

MC and Denka Sign J/V Agreement in Fullerene Business
Apr 24, 2024 17:02 JST

Mitsubishi Motors Posts Record Sales in the Philippines in FY2023
Apr 24, 2024 13:56 JST

NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance
Apr 24, 2024 13:25 JST

More Latest Release >>

Latest Release

Related Release