Apr 16, 2020 10:31 JST

Source: Mitsubishi Motors

Mitsubishi Motors Revises the Policy for STEP Social Contribution Activities and Newly Designs a Logo with a Tagline


TOKYO, Apr 16, 2020 - (JCN Newswire) - To further contribute to the resolution of diversifying social issues, MITSUBISHI MOTORS CORPORATION (MMC) has revised its STEP Social Contribution Activities(1) policy in April 2020, and created a new logo with a tagline, "STEP to the future" to improve awareness on these activities.

New logo for STEP activities


Based on its Vision & Mission, MMC has been promoting the STEP Social Contribution Activities(1) in four major fields of; 1. Support for the next generation, 2. Traffic safety, 3. Environment preservation, and 4. Participation in local communities. The company has also conducted global activities such as donating to the Children's Forest Program that educates children around the world through tree planting and other related environmental activities as well as helping to build a new elementary school in the Philippines by utilizing Mitsubishi Motors STEP Funds(2).

MMC revised the policy to widen the scope of its social contribution activities while enhancing links with major markets and inheriting existing activities, thereby to further contribute to the resolution of global social issues, which have been diversifying in recent years, including natural disasters and social inequality. STEP stands for Society, Traffic Safety, Environment and People.

To assist more diverse needs of more people, regardless of their generation or where they live, the new STEP activities policy has been revised as indicated below replacing the field of Support for the next generation with People and the field of Participation in local communities with Society.

Society
Contributing to the development of local communities through activities tailored
to local needs

Traffic safety
Contributing to the realization of a safe and secure society with no traffic
accidents

Environment
Contributing to the preservation of our precious global environment

People
Contributing to the realization of a life full of smiles by supporting and being
considerate of people

Through STEP activities, the MMC group will work together to promote the realization of a society that can visualize better future.

The rings in the logo depict the STEP activities emanating from the center.

For further information on the MMC social contribution activities: https://bit.ly/2Ka3bmc.

(1) The collective term for social contribution activities based on the Vision & Mission of MMC.
(2) The Mitsubishi Motors STEP Funds system adopted in April 2009 raises funds based on the voluntary contribution of group employees in order to continuously participate in social contribution activities. The funds are utilized in the assistance of activities in developing countries and areas affected by natural disasters such as the Great East Japan Earthquake. MMC matches all donations made by Mitsubishi Motors STEP Funds by the same amount through the Matching Gift Program.


About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.


Source: Mitsubishi Motors
Sectors: Automotive

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