ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Mar 23, 2022 11:40 JST
Source:
AVIA
CAP Consumer Survey Shows the Benefits of Site Blocking
Over 40% of consumers in key markets across Southeast Asia have stopped or rarely access pirate services as a result of site blocking.
Singapore, Mar 23, 2022 - (ACN Newswire) - The Coalition Against Piracy's (CAP's) most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61% of consumers admit to accessing pirate services in each country, site blocking, and in particular government regulatory blocking, is having a noticeable effect in stopping consumers accessing pirated content online.
Countries around the region that implement site-blocking showed a change in consumer behaviour to stop accessing piracy services due to sites being blocked and the change was most notable in those countries that used regulatory blocking. In Indonesia, more than 50% of consumers say that they have stopped or rarely access pirate services as a result of blocking, as do nearly 50% of consumers in Vietnam and 45% in Malaysia.
Encouragingly, the surveys show that regular site-blocking not only stops consumers accessing pirated content online, but also drives them towards legitimate sources, with more than 48% of consumers around the region stating they would subscribe to paid online services if the content they wanted to watch was not available via a pirate source.
Matthew Cheetham, General Manager of CAP, noted, "It is now clearly evident that site blocking, particularly regulatory blocking, is effective. The benefits are multi-fold, not only are consumers being directed towards legitimate content, but in being blocked from accessing pirate sites, they are also protected from the serious risks that previous CAP studies have proven are inherent in accessing pirate sites." The surveys also illustrated the growing migration of consumption of pirate content via social media and messaging platforms. "However, the surveys also show the benefits of consumer education with a growing awareness amongst consumers of the negative consequences of piracy, most particularly via illicit profiteering and malware," added Cheetham.
For the first time, CAP's YouGov consumer surveys were undertaken across several countries simultaneously. The surveys will be repeated across the same countries annually, and in doing so, will enable longitudinal analysis of consumer behavioural trends towards piracy and enforcement measures around the region.
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.
For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email:
charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA
Source: AVIA
Sectors: Telecoms, 5G, CyberSecurity, Wireless, Apps, Broadcast, Film & Sat
Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
Latest Release
JCB enables JCB Contactless acceptance at Taichung MRT in Taiwan
Apr 26, 2024 10:00 JST
Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024
Apr 25, 2024 18:21 JST
MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park
Apr 25, 2024 17:45 JST
GAC Honda to Begin Sales of All-new e:NP2, the Second Model of e:N Series
Apr 25, 2024 16:50 JST
Toyota Exhibiting at Beijing Motor Show 2024
Apr 25, 2024 16:25 JST
Honda Reaches Basic Agreement with Asahi Kasei on Collaboration for Production of Battery Separators for Automotive Batteries in Canada
Apr 25, 2024 11:10 JST
UNIQLO Sponsors KAWS + Warhol Exhibition Tour, Starting in Pittsburgh
Apr 25, 2024 09:00 JST
Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date
Apr 24, 2024 17:19 JST
MC and Denka Sign J/V Agreement in Fullerene Business
Apr 24, 2024 17:02 JST
Mitsubishi Motors Posts Record Sales in the Philippines in FY2023
Apr 24, 2024 13:56 JST
NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance
Apr 24, 2024 13:25 JST
Fujitsu SX Survey reveals key success factors for sustainability
Apr 23, 2024 10:25 JST
Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions
Apr 22, 2024 16:09 JST
NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II
Apr 22, 2024 15:09 JST
Soft Space Launches the First and Only JCB Payment Gateway in Malaysia
Apr 22, 2024 15:00 JST
TOYOTA GAZOO Racing takes a one-two in Croatian thriller
Apr 22, 2024 10:47 JST
First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST
Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST
Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
Apr 18, 2024 17:01 JST
Toyota Launches All-New Land Cruiser "250" Series in Japan
Apr 18, 2024 13:39 JST
More Latest Release >>
Related Release
Wider Risks of Online Piracy in Singapore Continue to be Felt as Singapore Courts Order More Sites Blocked
April 15 2024 12:26 JST
Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere
April 01 2024 15:27 JST
Online Video Remains the Growth Engine of Content Investment with Local Content Still Key to Acquiring Subscribers
December 11 2023 11:42 JST
Indonesian Police Take Out Major Pirate Operator Illegally Streaming Live Sports
October 20 2023 12:56 JST
AVIA and TVB Congratulate Hong Kong Customs for Action Against Distributors of Illegal Streaming Devices
October 18 2023 11:31 JST
The Future of Thai Content Shines Brightly with Thai Soft Power Enabling it to Travel the World
October 13 2023 14:00 JST
AVIA Releases Indonesia Study on the Untapped Opportunity of Premium OTT Services for Advertisers
October 04 2023 14:37 JST
New Study Shows Threat to Philippine Consumers From Piracy Sites Remains Greater Than Ever
September 15 2023 15:09 JST
Indonesia Remains a Market to Watch as Local Players Focus On Growth, Localisation And Expansion Beyond Its Shores
September 04 2023 15:38 JST
AVIA and AVISI Combine Forces With an MOU to Fight Against Piracy and Protect and Promote Content in Indonesia
August 30 2023 16:24 JST
More Press release >>