Hitachi to Continue Team Penske Partnership in 2018
Multi-Faceted Relationship to Enter Seventh Season with Championship INDYCAR Program
TOKYO, Jan 16, 2018 - (JCN Newswire) - Team Penske and Hitachi Group today announced an extension of their partnership for the 2018 Verizon IndyCar Series season.
After a productive five-year relationship working with three-time Indianapolis 500 winner Helio Castroneves of Team Penske, the familiar Hitachi branding will transition to the No. 1 Dallara/Chevrolet of reigning INDYCAR champion Josef Newgarden for eight races in the 2018 season. Additionally, Hitachi will continue as an associate sponsor on Team Penske's other Verizon IndyCar Series entries - the Dallara/Chevrolets driven by Simon Pagenaud, the 2016 series champion and Will Power, the 2014 title winner, along with a return to Castroneves' No. 3 car for the 102nd running of the Indianapolis 500.
"Our partnership with Hitachi continues to deliver for both organizations across a wide variety of business platforms," said Roger Penske. "Hitachi is deeply involved in our on-track performance as they continue to collaborate with Chevrolet on its winning INDYCAR engine program. Away from the race track, our relationship continues to reach new heights with shared success through various automotive and technology projects, along with joint marketing and promotional initiatives. We are excited to build on this success in 2018."
Hitachi and Team Penske began their partnership in 2012 and it has evolved into one of the successful pairings in the INDYCAR paddock. The industry leaders have aligned for race wins, podium finishes and pole positions and the future is bright with Newgarden, one of the fastest rising stars in motorsports.
"Over the course of my first season with Team Penske, I was able to witness this great partnership firsthand," said Newgarden, who earned four wins, one pole and nine podium finishes en route to his first series championship in 2017. "I look forward to working with all of the Hitachi employees and partners as we try and build on the tremendous framework of success already in place."
The activation strategy around the Hitachi Team Penske partnership includes event marketing and execution at key automotive events and industry shows across the globe, to go along with unique at-track experiences and creative social media integration with Hitachi and its partners.
"The sponsorship with Team Penske continues to provide the Hitachi Group with a tremendous opportunity to leverage the success of a great IndyCar racing team, as well as to partner with a global leader in transportation and logistics - Penske Corporation," said Toshiaki Higashihara, President & CEO, Hitachi, Ltd. "Since 2012, Hitachi has been able to leverage its technology and applications experience, along with data analytics expertise to help Penske build a successful racing team and also optimize other aspects of their business." "Partnering with Penske puts Hitachi in a strong position to continue to build our global brand around Hitachi's Social Innovation Business," he continued.
"We are very excited to continue our partnership with Team Penske in 2018," said Hideaki Seki, President & CEO for Hitachi Automotive Systems Ltd., . "Finishing in four of the top five positions in the 2017 Verizon IndyCar Series final standings and earning a 15th series championship illustrates Team Penske's commitment to excellence. Hitachi shares the same drive and determination to be the best."
The full calendar of 2018 Verizon IndyCar Series events, and the specific races where Hitachi will be featured as the primary sponsor of the No. 1 Team Penske Chevy and Newgarden, will be announced at a later date.
About Team Penske
Team Penske is one of the most successful teams in the history of professional sports and celebrated its 50th Anniversary in 2016. Cars owned and prepared by Team Penske have produced more than 440 major race wins, over 500 pole positions and 29 National Championships across open-wheel, stock car and sports car racing competition. In its storied history, the team has also earned 16 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win and overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring. Team Penske currently competes in the Verizon IndyCar Series, the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series. The team also races in the Virgin Australia Supercars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske. For more information about Team Penske, please visit www.teampenske.com.
About Hitachi Automotive Systems, Ltd.
Hitachi Automotive Systems, Ltd. is a wholly owned subsidiary of Hitachi, Ltd., headquartered in Tokyo, Japan. The company is engaged in the development, manufacture, sales and services of automotive components, transportation related components, industrial machines and systems, and offers a wide range of automotive systems including engine management systems, electric power train systems, drive control systems and car information systems. For more information, please visit the company's website at http://www.hitachi-automotive.co.jp/en/.
Contact:Hitachi Ltd
Corporate Communications
Tel: +81-3-3258-1111
Source: Hitachi, Ltd. Sectors: Automotive
Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
|
Latest Release
JCB enables JCB Contactless acceptance at Taichung MRT in Taiwan Apr 26, 2024 10:00 JST
| Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024 Apr 25, 2024 18:21 JST
| MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park Apr 25, 2024 17:45 JST
| GAC Honda to Begin Sales of All-new e:NP2, the Second Model of e:N Series Apr 25, 2024 16:50 JST
| Toyota Exhibiting at Beijing Motor Show 2024 Apr 25, 2024 16:25 JST
| Honda Reaches Basic Agreement with Asahi Kasei on Collaboration for Production of Battery Separators for Automotive Batteries in Canada Apr 25, 2024 11:10 JST
| UNIQLO Sponsors KAWS + Warhol Exhibition Tour, Starting in Pittsburgh Apr 25, 2024 09:00 JST
| Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date Apr 24, 2024 17:19 JST
| MC and Denka Sign J/V Agreement in Fullerene Business Apr 24, 2024 17:02 JST
| Mitsubishi Motors Posts Record Sales in the Philippines in FY2023 Apr 24, 2024 13:56 JST
| NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance Apr 24, 2024 13:25 JST
| Fujitsu SX Survey reveals key success factors for sustainability Apr 23, 2024 10:25 JST
| Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions Apr 22, 2024 16:09 JST
| NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II Apr 22, 2024 15:09 JST
| Soft Space Launches the First and Only JCB Payment Gateway in Malaysia Apr 22, 2024 15:00 JST
| TOYOTA GAZOO Racing takes a one-two in Croatian thriller Apr 22, 2024 10:47 JST
| First-ever Mazda CX-80 Crossover SUV Unveiled in Europe Apr 19, 2024 13:50 JST
| Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces Apr 19, 2024 10:17 JST
| Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas Apr 18, 2024 17:01 JST
| Toyota Launches All-New Land Cruiser "250" Series in Japan Apr 18, 2024 13:39 JST
|
More Latest Release >>
|