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How to Use Globalisation as a Marketing Tool
Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal, a solution provider at the marcus evans CMO Middle East Summit 2015, discusses what to consider when creating marketing campaigns in a globalised world.
LONDON, Oct 17, 2015 - (ACN Newswire) - "Thanks to globalisation, our world has become a global village. We view it as one marketplace in which borders are shrinking and solutions are becoming more democratized," says Tunji Olugbodi, Executive Vice Chairman, Verdant Zeal.
Verdant Zeal is a solution provider at the marcus evans CMO Middle East Summit 2015, taking place in Dubai, UAE, 22 - 23 November.
- How does Verdant Zeal differ from conventional advertising agencies?
Conventional agencies typically wait to receive projects and when they get them, they provide either above the line or below the line solutions. Verdant Zeal differs because we are a through the line agency. We go out and search for projects by looking for gaps that need to be filled, and opportunities that need to be taken advantage of. We provide solutions to problems potential clients were not even aware of.
- What makes a strong or effective marketing campaign?
As relevant as socioeconomic classifications are, there is a growing demand to understand consumer behaviour based on their motivations and interests, rather than by their disposable income. Great marketing campaigns have proven that understanding what drives consumers is the key to winning their hearts. Therefore to be effective, marketers must pay attention to trends and habits, product or service gaps, reviews and unsolicited feedback. These are the insights that drive communication.
Culture also plays a huge role in creating effective communication. Today, culture has transcended geographical territories. For example football has emerged as a global culture where strangers become friends because they support the same team. This fusion of interest affects the way they dress on match days, how they speak to each other and which player they are obsessed with. So finding common grounds such as interest, passion, dissatisfactions and aspirations is key.
Globalisation, powered by technology and increased access to internet continues to play a huge role in how information travels. Mobile applications and hash tags now allow consumers to have a more active role in determining how they want to be engaged. We live in the age of conversation and every campaign must find ways to get feedback from its customers through technology.
- Why is Verdant Zeal looking into entering the Middle East market?
Since our company was founded eight years ago, we have created value within Nigeria and strategic markets in West Africa. We have used our unique brand of ingenuity to place struggling brands into premium positions in their respective industries.
In a global economy, great ideas must be exported for greater success. That is why we are adjusting our strategy to provide value to multiple markets. Since our focus is on emerging markets with high growth potentials, we see opportunity in creating partnerships across the world for sustainable investment potential and increased value for all.
About the CMO Middle East Summit 2015
The Chief Marketing Officers Middle East Summit is the premium forum bringing elite buyers and sellers together. The summit offers regional marketing professionals and global agencies and consultants an intimate environment for a focused discussion on the key drivers of marketing effectiveness in the Middle East. Taking place at the Hyatt Regency Dubai Creek Heights, Dubai, UAE, 22 - 23 November 2015, the Summit includes presentations on cutting through the marketing clutter, implementing potent social media strategies and building a powerful brand image by feeling the pulse of the emotional era.
For more information please send an email to press@marcusevanscy.com or visit the event website at http://cmome.marcusevans-summits.com/TunjiOlugbodiInterview
marcus evans group - marketing sector portal - www.marcusevans.com/reviews/marketing
The Marketing Network - marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.
- LinkedIn: www.linkedin.com/groups?gid=3379860&trk=hb_side_g
- YouTube: www.youtube.com/MarcusEvansMarketing
- Twitter: www.twitter.com/meSummitsMkt
- SlideShare: www.slideshare.net/MarcusEvansMarketing
Please note that the Summit is a closed business event and the number of participants strictly limited.
About Verdant Zeal
Verdant Zeal Group is a full-fledged multidisciplinary marketing communications group with a 360-degree approach to business. Since incorporation in 2007, the group has been providing dynamic business solutions, media strategy, digital media interventions, public relations and creative campaigns to an array of clients in Nigeria and across West Africa. With a value proposition hinged on meeting clients' expectations On Time, On Budget and On Strategy (OTOBOS), Verdant Zeal Group is poised to keep transforming brands and creating value, time and again. www.verdantzeal.com.
Contact:Luzdary Hammad
Press Manager,
marcus evans, Summits Division
Tel: +357 22 849 385
Email: press@marcusevanscy.com
Source: marcus evans Summits
Sectors: Daily Finance, Daily News
Copyright ©2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network. |
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